Evaluation Q3 write up and recording link

 3.What kind of media institution might distribute your media product and why?

The media institution ‘Hammer films’ may distribute my media product as they are known for producing and distributing British horror film such as ‘Wake Wood’ and ‘Let me in’. This also includes psychological horrors such as ‘The woman in black’. We would want to use ‘Hammer films’ as our production is a horror and British it would fit in with their other products and the audience would know what distributors to look at for horror films. Hammer films has a rich character canon that include classic monsters, psychopaths and mobsters. They would want to distribute my production because the character of the villain fits in with their rich canon of characters as a he is unusual due to his alter ego of jay/jade and not what the audience would usually see. 

Another institution is ‘lions gate films’ who are a film company that produce and distribute horror films such as ‘The last exorcism’ and ‘The Cabin in the Woods’. Lions gate films is committed to adapting to audiences needs and changing viewing habits. I therefore believe they would want to distribute my product as it keeps the audience on the edge of their seat as it is unexpected and thrilling throughout, so adapting to the audiences needs. 

The methods of distribution I would use is a multiplex cinema and TV as more people would see the product and would be promoted better through social media such as YouTube. I would decide to distribute my film around October near Halloween this is because people like the idea of seeing horror films around that time as it gets them excited for Halloween also it's the colder month so people would prefer to do indoor activities such as the cinema. As the production is British I would mostly distribute the film around the UK, this is because in the UK audiences like to see British actors in films as it makes it more understandable. I would also distribute the film across America in cinemas like The Woman in Black did, which was a big hit and was one of the highest box office earning films for Hammer especially in America. My production is similar in terms of being British and a psychological horror so I believe it would do well in this country. Another way of distributing my film is online on websites such as Netflix and love film as it would fit in well with most of he films already on their, especially the British selection, this would reach a mass audience as Netflix is watched all over the world. 

My film would be marketed and advertised in the UK and America. In the UK this would be through advertisement on London buses and billboards. So everyone worldwide could see there would a trailer on YouTube and Facebook so people could share it to gain more awareness of the film. Further advertisement would be through comic cons held in London to get people to go and see the film. I would hold the main premiere in London at the Vue cinema as this is a popular place where majority of premieres are held in London. This would also gain the film a lot of publicity as many crowds are in this area of London. I would invite all of the actors in the film, promoters, celebrities and movie insiders. The premier would be promoted on social networking sites such as Facebook and Twitter, with the celebrities that would be attending tweeting about it.